Technopark

Blu is now the format of choice for movie buffs and film connoisseurs. It gives a more genuine, realists and faithful rendition of the film and gives the viewer the chance to see a movie exactly how it was supposed to be seen. In addition, by upgrading a DVD collection to blu ray it is possible to future proof a collection, at least for the foreseeable future. But why do we need a new format? What makes it different form regular DVD and how does blu ray work? The following article will attempt to answer these questions.

Blu ray has been developed planet. Sony, of blu ray and since its release have been vociferous in its backing. The difference between blu ray and DVD is fundamentally storage capacity. A blu ray disc is able to hold far more information than a DVD and hence can produce a more detailed image and better sound.

The system reads discs utilising a shorter wavelength. This blue-violet reading system gives the format its name and is capable of transferring the information at a higher rate. A DVD is typically single layered and can only hold a limited amount of information, a blu ray disc can be double, triple even capacity. storage. gigabytes, fifty.

The launch of blu ray occurred in 2006 and in the early stages became embroiled in a format war with rival HD DVD. HD DVD was the preferred format for the Toshiba Company, and hence was pedalled by them. From the outset intense advertising and marketing campaigns were the hallmark of the new format war. Courting film and technology industry backing was equally important in deciding which would be the high definition format of the future.

Eventually however blu ray won the day due to the corporate backing it managed to secure. As previously stated the world’s largest technology companies were format, war. Brothers, Disney and Buena Vista all offering their support in good time. Ultimately this timely intervention from the major movie studios rang the death knell for Toshiba’s HD DVD.

Since the ending of this format war blu ray has been selling relatively well. Critics are quick to point out that sales have not been as high as expected although in recent months this has started to change. In Japan sales of blu ray players are now higher than the sales of regular DVD players. Japan are often years ahead in terms of domestic technology and in some ways act as a bellwether choice. more that DVDs did at a similar point in their development.

Hopefully this article has given the history of blu ray and how it is set to become the format of choice in the future. Ultimately high definition viewing is here to stay and the format needed to view films and movies in with outstanding clarity is now here to meet the needs of viewers worldwide.

Technology expert Thomas Pretty studies the key developments in the history of blu ray and how it is set to become the high definition format of the future.

Technorati Tags: blu ray, discs, player, sales

Filed under: Electronics and